In the era of advanced and ever growing e-commerce business and online marketing, constraints, suspensions of accounts and agreements may also fall out in large manner. Then there may be protests or appeals and resolutions and litigations too as per the merits and demerits of the issues involved. The quantum of e-commerce may be understood by a single statistical information that Amazon, Google, Apple and Microsoft share the Global market wealth’s one fourth. There are so many multinational giant companies in this segment. To quote a few of them, Alibaba holding, eBay, Amazon, Jing Dong, Flipkart, and Rakuten are doing big business throughout the world. Constraints come on many reasons. But, everything is related with the end of the Action chain namely, Customer’s satisfaction and honoring the trust. The e-Commerce company, the brand seller, the customer form the three stand points of this trade’s Tripod.
An Appeal arises only on some sort of shortcomings:
An appeal is born only when one feels that some sort of injustice has been meted out and thereby making losses. The charged in the appeal might have done the act in good faith and for good results, but bringing out negative effects on the appellant. In almost all the cases, in amazon appeal especially, one can find that the protest is against the suspension of their accounts on breach of policies agreed upon. In any country, the LAW OF TORTS, laws on mutually agreed contracts vests upon either party to terminate transaction with solid evidence of breach. It cannot be arbitrary neither leading to unusual benefit to someone. Amazon’s appeals are found for their account suspensions on some issues mainly related to the customers’ trust. If the products are genuine and as it was shown to the customers online or in person, then only the holds some ground. If lesser standard products or inflated pricing than the one agreed upon, hidden conditions make primarily Amazon lose customers’ confidence in them, resulting in suspension of account by Amazon.
Appeals made to Amazon are primarily to revoke suspension of accounts, removing the blocks of the company or the brand, or seller by invoking the principles laid down in the Federal Laws of USA or the respective laws on contracts and company acts of various countries. Amazon may have its headquarters somewhere. But, serving to the customers globally, it has to adhere to various nation’s business laws and contracts. Whatsoever the case may be Amazon is keen to dispose the appeals to the best of their business globally without any infringement to the customers’ faith reposed in them.